Privacy Policy — Best Air Purifiers UK

This privacy policy explains how Best Air Purifiers ("we", "us", "our") collects, uses, and protects your personal data when you visit best-air-purifiers.co.uk ("the Site"). We are committed to protecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Data We Collect

We collect minimal data and only what is necessary to operate and improve the Site. The types of data we may collect include:

Analytics data. We use privacy-focused analytics to understand how visitors use the Site. This includes pages visited, time on page, referring website, approximate geographic location (country level), device type, and browser type. This data is aggregated and does not personally identify you.
Contact data. If you contact us by email, we store your email address and the content of your message for the purpose of responding to your enquiry. We do not add you to any mailing list without your explicit consent.
Technical data. Our web server automatically logs your IP address, browser user agent, and request timestamps. These logs are retained for security purposes and are deleted after 30 days.

We do not collect sensitive personal data. We do not require account registration. We do not process payments on this Site.

Cookies

The Site uses a limited number of cookies:

Essential cookies. These are necessary for the Site to function correctly. They do not track you or collect personal data.
Analytics cookies. We use analytics tools that may set cookies to distinguish unique visitors and track session data. These cookies do not contain personally identifiable information.
Third-party cookies. When you click an affiliate link to Amazon, Amazon may set its own cookies to attribute the sale to our affiliate account. These cookies are governed by Amazon's privacy policy, not ours.

You can control cookies through your browser settings. Disabling cookies will not affect the core functionality of this Site.

Amazon Affiliate Programme

Best Air Purifiers is a participant in the Amazon Associates Programme, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by linking to Amazon.co.uk.

When you click an affiliate link on this Site and make a purchase on Amazon, we earn a small commission at no additional cost to you. Amazon tracks this using cookies set when you click the link. We do not have access to your Amazon account information, purchase history, or payment details. For details on how Amazon handles your data, please refer to the Amazon Privacy Notice.

Analytics

We use web analytics to understand which pages are most useful to visitors, how people navigate the Site, and where visitors come from. This helps us improve our content and user experience.

Analytics data is collected in aggregate form. We do not build individual profiles of visitors. We do not use analytics data for advertising or retargeting purposes.

Third Parties

We do not sell, trade, or rent your personal data to third parties. Data may be shared with the following categories of service providers, solely for the purposes described in this policy:

Hosting provider. Our website is hosted on servers that process technical data (IP addresses, request logs) as part of normal web server operation.
Analytics provider. Our analytics tool processes aggregated usage data as described above.
Email provider. If you contact us, your email is processed by our email service provider for the purpose of delivering and storing your message.

All third-party providers are selected for their compliance with UK data protection standards. We do not share data with providers outside the UK and EEA unless appropriate safeguards are in place.

Your Rights Under UK GDPR

Under the UK General Data Protection Regulation, you have the following rights:

Right of access. You can request a copy of any personal data we hold about you.
Right to rectification. You can ask us to correct any inaccurate personal data.
Right to erasure. You can ask us to delete your personal data where there is no compelling reason for us to continue processing it.
Right to restrict processing. You can ask us to suspend the processing of your personal data in certain circumstances.
Right to data portability. You can request your personal data in a structured, commonly used, machine-readable format.
Right to object. You can object to our processing of your personal data where we are relying on a legitimate interest.

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days as required by UK law. There is no fee for making a request.

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

Data Retention

We retain personal data only for as long as necessary for the purposes set out in this policy:

Server logs: 30 days
Analytics data: 26 months (aggregated, non-personal)
Email correspondence: until the enquiry is resolved, then deleted within 12 months

Children's Privacy

This Site is not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.

Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated "last updated" date. We encourage you to review this page periodically.

Contact

For any questions about this privacy policy or how we handle your data, contact us at [email protected].

Best Air Purifiers is operated from the United Kingdom. Our data controller can be reached at the email address above.